The Playground

Playing around in other design programs

Tacticas y Estrategias

by Mario Benedetti


This project is very personal to me. I was drawn to the feeling behind it, the anxiety, nervousness, excitement, and happiness that come with falling in love, along with that unexplainable emotional mix that stays with you. I wanted to capture that feeling visually and translate something so internal into motion. Using Mario Benedetti’s Táctica y estrategia, I explored how anticipation and emotion can build over time through pacing, repetition, and scale, moving from restraint to intensity.


This was also my first time working in Adobe After Effects, where I began experimenting with how typography, motion, and sound can work together to express emotion rather than illustrate it.